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剑桥雅思13 雅思范文: 多种选择

Cambridge English 13

IELTS Writing Task 2

 

Topic:

 

Some people believe that we have too many choices.  To what extent do you agree or disagree with this statement?

有些人认为我们有太多的选择。你在多大程度上同意或不同意这种说法?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

给出你的答案的原因,并从你自己的知识或经验中包含任何相关的例子。


Essay:

 

Today’s abundance of buying options can stall consumers’ decision-making and even wear away their satisfaction due to fatigue and anxiety.  Interestingly enough, consumers have so many options that they are less likely to buy anything at all; and even they do buy, they are less satisfied with their selection. There is a paradox about choice: more freedom is less satisfaction.

如今,大量的购买选择可能会阻碍消费者的决策,甚至会因为疲劳和焦虑而让消费者感到满意。有趣的是,消费者有很多选择,他们不太可能买任何东西;即使他们买了,他们也不太满意自己的选择。选择有一个悖论:更多的自由不那么满足。

 

More freedom to choose is not always better or easier.  Marketers assume that the more choices they offer, the more likely customers will be able to find just the right thing, but that assumption is often far from being true. They assume, for instance, that offering 50 styles of jeans instead of five increases the chances that shoppers will find a pair they really like.  Nevertheless, studies show that not only that excessive choice can produce “choice paralysis,” and make consumers feel tired, but also it can reduce consumers’ satisfaction with their decisions, even if they could make good ones. The same studies indicate that increased choice decreases satisfaction with matters as trivial as ice cream flavors and as significant as cars or a house. Eventually, although consumers are given the endless options, they tend to end up going with the more conventional selection simply because it is the easier thing to do.

更多的自由选择并不总是更好或更容易。市场营销人员认为,他们提供的选择越多,顾客就越有可能找到正确的东西,但这种假设往往是不正确的。例如,他们假设,提供50种款式的牛仔裤而不是5种,增加了顾客找到自己喜欢的牛仔裤的机会。然而,研究表明,过度的选择不仅会导致“选择瘫痪”,还会让消费者感到疲惫,同时也会降低消费者对决策的满意度,即使他们能做出好的决定。同样的研究表明,增加的选择减少了对像冰激凌口味这样的小事的满意度,和汽车或房子一样重要。最终,尽管消费者得到了无尽的选择,他们最终还是会选择更传统的选择,因为这是一件容易的事情。

 

Moreover, as the number of options increases, the costs, in time and effort, of gathering the information needed to make a good choice also increase, and this is where dissatisfaction kicks in.  It is because many options exhaust consumers, and at the same time the level of certainty about their choice decreases. Therefore, psychologically they do not seem to be benefitting from having too many options, and only by eliminating consumer options can they feel less tired and anxious.  According to studies again, when consumers have too many choices, they often make bad decisions; and, on the contrary, when they have fewer choices, they often make good decisions. In some cases, too many choices can overwhelm consumers and cause them to not choose at all. To say more is less may also mean that freedom of choice is freedom to decide when they do not want to choose just to avoid dissatisfaction.

此外,随着期权数量的增加,在时间和精力上收集做出好的选择所需信息的成本也会增加,而这正是不满的开始。这是因为许多选择耗尽了消费者,同时他们的选择的确定性降低了。因此,从心理上看,他们似乎并没有从太多的选择中受益,只有通过消除消费者的选择,他们才会感到不那么疲倦和焦虑。根据研究,当消费者有太多的选择时,他们往往做出错误的决定;相反,当他们有更少的选择时,他们通常会做出好的决定。在某些情况下,太多的选择会压垮消费者,导致他们根本没有选择。说多就少了,也意味着选择的自由是自由决定的,当他们不想选择只是为了避免不满。

 

In conclusion, the more freedom consumers have to choose, the less satisfaction there is for them. Having too many choices only leads to fatigue and anxiety but not to satisfaction.  Paradoxically, too much of anything is just as bad as too less of anything.

总之,消费者选择的自由越多,对他们的满意度就越低。有太多的选择只会导致疲劳和焦虑,而不是满足。矛盾的是,太多的事情和其他事情一样糟糕。